About
Cha Bai Thai is based on a family-owned and operated restaurant in Victoria, BC. The design process for this project started with an extensive research phase to determine Cha Bai Thai's unique selling proposition. The research revealed that Cha Bai Thai has the widest selection of unique Thai-inspired cuisine, desserts, and beverages in the Greater Victoria Area. The restaurant's brand messaging and visual identity is designed to highlight this.
